I’m sure many of you have been hearing about Bulletproof Coffee. While this might seem like just another trend or novelty, it turns out that the man behind the brand is actually way tuned in on the biochemistry of the brain that supports why his ideas are so popular.
Dave Asprey is the founder of the Bulletproof movement and author of the New York Times best-seller, The Bulletproof Diet. From his website:
From private brain EEG facilities hidden in a Canadian forest to remote monasteries in Tibet, from Silicon Valley to the Andes, Dave Asprey used hacking techniques and tried everything on himself, obsessively focused on discovering the answers to this one persistent question:
What are the simplest things you can do to be better at everything?
What emerged is the idea of becoming Bulletproof: the state of high performance where you take control of and improve your biochemistry, your body, and your mind so they work in unison, helping you execute at levels far beyond what you’d expect, without burning out, getting sick, or allowing stress to control your decisions. It used to take a lifetime to radically rewire the human body and mind this way, if you were lucky enough to even know it was possible. Technology has changed the rules.
Dave founded Bulletproof to make these breakthroughs – and the body and brain you deserve — easily available to you in your everyday life.
Today on The Empowering Neurologist, Dave reveals how he came to understand why we need to favor a diet that provides a special type of fat, ketones, to power the brain and regain energy and stamina. It’s a fascinating exploration of what one motivated individual has been able to accomplish when faced with adversity. Most importantly, this interview commemorates the launch of his new book, Bulletproof: The Cookbook, now available everywhere.